How has Iron Man Records adapted to the growth of digitalisation?

Iron Man Records has had little choice, it has had to learn to adapt to digitalisation regardless. From 2004 until 2014 the label has seen a steady decline in physical sales both online and through physical outlets. From 2014 until 2017 this has continued at a faster rate and from 2017 to 2018 there has been a sharp drop, the decline has got much worse …